Brand guidelines · v1 · October 2026
Everything you need
to build like RushFi.
The logo, the colours, the type, the zebra print, the rocket and the motion rules — one page for people, one file for AI.
01 · Logo
The rocket plus the serif logotype. One unit.
The full logo leads. The rocket alone is the mark for avatars, favicons and tight spaces. Never retype “RushFi” in a live font — always place these files.
The mark
The rocket standalone — avatars, favicons, small placements.
- Clear space: keep about 25% of the mark’s height free on all sides.
- Scale in whole steps so the pixels stay crisp. Never smooth, blur or re-draw the rocket.
- Never stretch, outline, add shadows or recolour outside these variants.
- Never place the white versions on light grounds. In the site nav the logo is 24px tall, full colour on cream.
02 · Colour
Cream ground, ink type, one blue.
Flat fields, hairline borders, no gradients. Blue marks the point — once per element. Decline and approved colours live only inside data. Tap any swatch to copy its value.
Grounds
Ink & text
Accent
Data only
03 · Type
A Book serif, a quiet sans, a mono for labels.
P22 Mackinac carries every headline and figure — Book for the hero, Medium everywhere else. Inter does the reading. Geist Mono does the labels, kickers and window URLs.
P22 Mackinac · Book 400 · hero
Funding in 24 hours.
Not 24 days.
P22 Mackinac · Medium 500 · sections
One application. Every lender.
The explanation continues in the grey serif lede, 500 at 24px, ghost grey.
Inter · 400 · ledes and body
Apply in minutes. Compare real offers. Get funded as soon as tomorrow.
Body copy is Inter at 15px with a 1.6 line-height, colour #5E5C57, max-width 470. Emphasis is ink, or blue — never bold. Buttons are Inter 15px at weight 400.
Geist Mono · 10.5px · uppercase · .1em
Business funding
Approved — 3 offers in
rushfi.co/offers
P22 Mackinac
Book 400 + Medium 500 · licensed webfont (P22 Type Foundry)
/fonts/mackinac-book.woff2 · /fonts/mackinac-medium.woff2
Inter
400 + 500 · Google Fonts
fonts.google.com/specimen/Inter
Geist Mono
400 + 500 · Google Fonts
fonts.google.com/specimen/Geist+Mono
04 · The zebra print
The site’s one texture, in five colourways.
Seventeen organic stripes, rotated −18°, at 5–11% opacity. Always clipped by the band or box it fills. Text that must sit on it goes in a white card.
- In code: the parent gets position: relative; overflow: hidden, the print is absolute inset: 0, content sits at z-index: 1.
- Never two zebra bands of the same colour in a row; a white band always separates a lavender band from a grey one. Never above .11.
- The print is generated, not drawn: use the ZebraPrint component or the path in the LLM file. Do not redraw it.
05 · The rocket
The mascot is pixel art. Always.
The same rocket as the logo mark: blue hull, porthole windows, an exhaust trail that breaks into loose pixels. Placed from the files, never redrawn — crisp edges, no smoothing, no badges, no shadows.
- Sizes 56–120px on pages. It always points up and to the right — forward is up-right.
- Motion: a 1.6s idle hover (2px bob) with the exhaust flickering; one launch up-right after a form step is completed. Nothing under reduced motion.
- The exhaust colour is the only place Exhaust lavender appears next to the logo.
06 · Components
Windows, pills, cards. Used as-is.
Every element below is a named class in components/site and app/(site)/site.css. Buttons are ink or soft. Product lives in white windows. Text on a print lives in a white card.
Buttons
Button card · the hero
Chips
Black pill
› Soft credit check only. Your score never moves.Window
Your offers
3 offers in
| Lender | Amount | Term | Factor | Payment |
|---|---|---|---|---|
| Lender A | $85,000 | 9 mo | 1.32 | $545/day |
| Lender B | $120,000 | 12 mo | 1.29 | $618/day |
| Lender C | $100,000 | 10 mo | 1.35 | $643/day |
Best fit: $120,000 over 12 months. Funded as soon as tomorrow.
Dark cards — the process steps
01
Apply in 5 minutes
One short application. Soft pull only.
02
Compare real offers
Lenders compete. You see every term up front.
03
Get funded
Sign, and the money lands as soon as tomorrow.
Quote
“Real customer quote goes here — one sentence, serif, no exclamation marks.
Name · Business
07 · Motion
Motion lives in windows. Sections only fade once.
This is the offers loop, live.
Blue marks what RushFi picked — never just “good”. Windows never grow while they animate. Reduced motion gets the finished frame.
Your offers
3 offers in
| Lender | Amount | Term | Factor | Payment |
|---|---|---|---|---|
| Lender A | $85,000 | 9 mo | 1.32 | $545/day |
| Lender B | $120,000 | 12 mo | 1.29 | $618/day |
| Lender C | $100,000 | 10 mo | 1.35 | $643/day |
Best fit: $120,000 over 12 months. Funded as soon as tomorrow.
08 · For AI
The brand LLM file.
One markdown file with every token, font, the zebra print recipe, the component CSS and the motion timings — precise enough for an AI to rebuild a RushFi page on the fly.
rushfi.co/brand/rushfi-brand.md